Why we’re opening up the tool we built for our own outreach
We built Buckshot to send Pulse’s first cold emails. Here’s why we’re handing it to other businesses, and what it does differently.
Buckshot journal Notes on outreach
Notes from the
firing line.
Cold email, outreach and keeping your sending domain healthy, from the team building Buckshot.
How Buckshot keeps your emails out of spam
Your domain’s reputation is the asset. These are the safeguards Buckshot puts in place for every mailbox, and why none of them can be turned off.
Is cold email legal in the UK? A plain-English guide for businesses
Cold email to businesses is allowed in the UK if you follow a few clear rules. What PECR and UK GDPR ask of you, in plain English, and what to avoid.
How to warm up a new email domain for cold outreach
A new domain or mailbox has no sending history, so inbox providers treat it with suspicion. How to build trust before you send cold email, step by step.
[ coming soon ]