The fastest way to ruin a cold email campaign is to send too much, too soon, from a mailbox nobody trusts yet. Mailbox providers notice, and once your domain is marked as a spam source it takes weeks to recover. So Buckshot treats your sending reputation as the thing to protect first.
A slow start for new mailboxes
A newly connected mailbox starts with a small daily allowance and builds up over about three weeks. It feels slow on day one. It’s what lets you keep sending on day ninety.
Working hours, spaced out
Emails only go out on your sending days and during your working hours, a few minutes apart and never in a burst. That’s how a person sends email, and it’s what inbox providers expect to see.
It stops when people answer
A reply stops that person’s follow-ups straight away. So does a bounce or an unsubscribe. If too many emails bounce in a week, the mailbox pauses itself and tells you why in plain English, so you can clean the list before any damage is done.
The legal part, done for you
Every email carries your business name, your address and a clear way to opt out. Opt-outs are honoured instantly and permanently. For the UK and Europe, Buckshot only sends to business addresses, because that’s what the rules allow for cold email.
A health check before you start
When you connect a mailbox, Buckshot checks the records that tell inbox providers your email is genuine and tells you exactly what to add if anything is missing. We also recommend sending cold email from a second domain, so your main domain and everyday email are never at risk.
None of these safeguards can be switched off. They’re the reason we trust Buckshot with our own outreach. Register your interest to be first in when it opens.